Renato Francine

B2B Sales and Marketing Specialist

Looking for my next opportunity to generate B2B Sales and Growth

Guiding people and companies to success

Over 25 years leading people and companies to crush their goals in B2B sales, marketing, and operations. Working with worldwide suppliers and customers in a wide variety of projects, acquiring expertise in several fields. I am excited to hear about your project and plan your success together.

Work Experience

2014-2025

Manager, MTZ Brasil

In this position, I developed new products for customers that needed customized solutions for their industrial applications, leading engineers and technicians from project planning and execution to installation, involving various company departments. I also developed the international distributor network to reach customers Worlwide.

2010-2014

Manager, MACCO Maquinas

At MACCO, I helped reorganize the sales team and to create the engineering department to offer a complete industrial solutions to customers. The main products were torque-controlled power tools and accessories for assembly lines

2000-2010

General Manager, ASSAHI Maquinas

At ASSAHI, I developed my interpersonal skills, leading over 100 people through a structural culture change process at the company. We implement a new vision and professional customer approach and expand the sales coverage. I was also responsible for representing the company with international suppliers' visits and trade shows to improve relationships and new product partnerships.

1998-2000

Regional Sales Manager, AIMCO Corp.

At  AIMCO I was responsible for generating sales leads and developing the distribution network in Brazil.

1996-2025

Consultant, PMKT Consultoria

With PMKT, I learned to work as a consultant, listening customer needs and offering solutions and campaigns to their products. Developing promotional market campaigns, branding, activation, telemarketing, events production, etc.

I also improved my training skills to transfer knowledge to sales people to become more assertive and professional, structuring sales with defined steps and rules.

Education

2023 - 2024

FIA Business School

Post-graduation in Marketing - Strategy and Value

1992-1995

UNIP Universidade Paulista

Bachelor's degree in Business Administration - emphasis in International Trade

1989

FEI Faculdade de Engenharia Industrial

Bachelor's in Mechanical Engineering

1986-1989

SENAI Francisco Matarazzo

Textile Technician -  Textile Processing

Professional Skills

Entrepreneurial Mindset

Go-to-Market Planning

B2B Sales Specialist

Teamwork & Collaboration

Engineered Solutions

Problem Solving

Languages

Portuguese - Native

English - Fluent

Spanish

Get in Touch

Want to hear more about how I can help your project succeed. Send me an email or call me and let's talk about your needs.

Call: +55 11 9 9474-6524

Write: info@renatofrancine.com.br